The software application category has been introduced in the Channel Champions Survey for the first time. Tally emerged as the most preferred channel vendor due to its channel coverage and connect. Microsoft ranked number two on the back of its push in the market for its ERP and CRM offerings. Though SAP was seen as aggressive in the market it has limited market coverage.

Tally

With its enviable position in the accounting software space and the increased focus on its small business ERP offering, Tally emerged as the vendor with the largest channel connect. Despite its large partner ecosystem, Tally was ranked high on channel policies and management. It offers the best margins in the business, conducts regular training programs for channels, and shares a strong relationship with the channel at the local level. Another impressive aspect is that despite such a large partner ecosystem there are no MOP issues with Tally.